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The Entrepreneur's Guide to Advertising

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Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers.
Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program.

This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur's Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications.
Includes an Integrated marketing communication flow chart and section-by-section steps for the development of an Integrated Marketing Communication plan

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Ketersediaan

Informasi Detail

Judul Seri

The Entrepreneur's Guide Series

No. Panggil

659.1 JAM t

Penerbit

Santa Barbara : ABC-CLIO., 2010

Deskripsi Fisik

xvii, 122 hlm.: ilus.; 16 x 21 cm.

Bahasa

English

ISBN/ISSN

978-0-313-36582-9

Klasifikasi

659.1

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

James R. Ogden

Versi lain/terkait

Lampiran Berkas

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